It’s in our blood

ABOUT THE BUSINESS

Owned and operated by the Selfe Family, Oamaru Motorcycles Ltd (Oamaru Honda) is one of the North Otago‘s business success stories.

The family’s collective passion for motorcycles has resulted in the development of a thriving business well known for its skilled mechanics and quality service.

Rick’s interest in motorcycles was sparked by his brother and brother-in-law at the age of 10. Initially his interest lay in the racing and the family tradition of representative competition began, with Rick winning championships and representing the South Island.

Originally based in Oamaru‘s North End selling servicing Honda motorcycles and Stihl chainsaws, Rick managed the first shop after completing a motor mechanic apprenticeship followed by an adult apprenticeship as a motorcycle mechanic.

The business grew steadily in the 70’s, not only selling Honda but also Yamaha and a few Suzuki’s. By the early 1980’s the business had outgrown its North End base, prompting a move to Ribble Street in mid – 1981 and going with Honda only.

This expansion coincided with the arrival of three-wheeler and later four-wheeler bikes, which have grown to become the mainstay of Oamaru Motorcycles Ltd.

1980s

The 1980’s saw some great achievements for the business. In 1983 Honda awarded Rick a trip to Japan in recognition of his achievements as a dealer. Two years later, he won another trip to Japan after being named Honda‘s top dealer for business Operations. This was followed in 1988 by nationwide recognition for the Oamaru based business when Rick was named Honda‘s dealer of the year.

North Otago from the late 1980’s and again for a short time in the early 90’s experienced extreme droughts. Making life tough on farmers and local business.

The workshop carried Oamaru Motorcycles through these tough years, averaging only 30 to 40 new bike sales a year.

1990s

By the mid 90’s life at Oamaru Motorcycles slowly but surely started to improve, with dairy farms starting to appear more and more. Oamaru Motorcycles only employed two, including Rick. Son Blair and wife Rebecca moved to Europe in 97 but Blair was back for our Summer’s to help Rick with the workload. Rick was a battler so he knew what it took to survive in business, start earlier and work later. The 80,s and early 90’s taught him that.

1999

1999 saw Brad join the team as a mechanic. With Blair still working in Europe Brad took some pressure off.

2000

From the year 2000 Oamaru Motorcycles started to grow rapidly, dairy was on the up and the demand for NZ no.1 farm bikes was also up.

2002

2002 marked Oamaru Motorcycles 30th year selling Honda motorcycles, plus STIHL products.

2003

2003 rolled around and Rick and Jan took a trip to Australia to talk youngest son Leighton into returning home with soon to be wife Kimberly Stringer to take up the salesman role. Which he did without hesitation and joined the team in 2004.

Oamaru Motorcycles had out grown there Ribble street premises so the hunt was on for a bigger location and they found that fairly quickly with their current location at 394 Thames Highway opening the doors in December 2005.

Mainly stocking Honda farm bikes and off road bikes along with STIHL products Oamaru Motorcycles grew and grew, Rick found it hard to grasp the growth but his boys assured him and guided him through this daunting process.

2010

2010 saw Oamaru Motorcycles STIHL division grow to the point of right! WE need more room! So with a hammer in hand some walls were removed and extend into 394/B Thames highway and putting in a dedicated STIHL SHOP and workshop.

With That Kevin Milmine joined the team as workshop foreman with Leighton and Rick running the sales.

2012 4o years with HONDA and STIHL

2012 marked 40 years selling Honda and STIHL products making Oamaru Motorcycles New Zealand’s longest serving mono Honda dealer and New Zealand’s longest serving STIHL dealer.

2012 it was time to re-shuffle, With Honda bikes in more demand than ever Leighton needed to focus on that, So Brad moved from the workshop into selling STIHL products in the STIHL SHOP side.

This bringing new opportunity for young apprentice to join the Honda workshop.

2014

2014 saw the revolutionary Pioneer SXS hit the NZ market with a storm, and with this starts a new era with Honda for Oamaru Motorcycles Ltd.

 

 

STIHL have launched themselves into Lithium ion battery technology also so for STIHL its only one way from here. Plus there ever growing range of world beating products.

In 40+ years Oamaru Motorcycles has cemented itself as the leading motorcycle and power equipment dealer in the North Otago district. From small beginnings employing 2 people to now 9 full time staff. Rick say’s “if it wasn’t for my boys joining me on this journey, I don’t know if I could of done it”

Rick still arrives every morning at 7.30am, he can’t break the habit. But by midday he’s gone and heads home to restore classic MX bikes as you can see some below. His passion for motorcycle’s certainly runs deep in his veins and Honda is especially in-graved into the Selfe family name.

OUR TEAM

Rick’s interest in motorcycles was sparked by his brother and brother-in-law at the age of 10. Initially his interest lay in the racing and the family tradition of representative competition began, with Rick winning championships and representing the South Island.

In 1989, Rick and Janis’s oldest son Blair joined the business and began learning the trade from the shop floor up. Nowadays Blair’s advice and expertise are as sought after as Rick’s as a new generation of farmers and motorcycle enthusiasts move through the ranks.

Like his father, Blair was involved in motorcross from a young age. He started competing at junior level, age 10, winning many titles along the way including the New Zealand intermediate title in 1991.

Blair’s business involvement was interspersed with stints in Europe from 1997 to 2002 where he worked for Josh Coppins and the Suzuki Works Motorcross team. During those five years, Blair immersed himself in the industry learning pretty much everything there is to know about motorcross and bike set-up.

For the past three years that experience has been consolidated by working for New Zealand champion motorcross competitor Darryl Hurley. The lure of the European race circuit has diminished somewhat in recent years with Blair and his wife Rebecca (now accounts manager) kept busy raising their three boys Evander, Tasman and Korban.

In 1999, middle son Brad opted to join the family business. While initially interested in motorcross, he had taken up road racing in 1995. From 1997 he competed in the 600 sports production class, which is considered to be the most competitive of all road racing classes. In 1999 he finished second in his class and in 2000, represented New Zealand against Australia, Brad is now sales manager in the Stihl Shop, Brad is married to Katrina and have and have one child each, Carlin and Madaleine.

The most recent member of the family to join the team at Oamaru Honda is youngest son Leighton, who started working at the family business in 2004 after a spell in Australia.

Like his older brothers, Leighton has always been interested in motorcycles, but unlike them, participated in other sports while growing up including Rugby, down-hill mountain biking, and mountain biking. Leighton is married to Kimberley with a daughter Isla and son Quinn.

While his older brother’s main focus is in the workshop, Leighton is concentrating on sales of Honda Motorcycles.

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